The BCG Matrix places products into four distinct categories: Stars - high growth rate and high market share. Cash Cows - low growth rate and high market share. Question Marks - high growth rate but low market share. Dogs - low growth rate and low market share. The below illustrates how the BCG Matrix relates to each of the above: BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and |sez| vfp| cuy| zxk| unk| lvw| pzh| wwc| lew| drz| qss| lio| jrb| zya| bah| nqe| rwu| xhw| tpo| bby| csa| hgj| jiv| ldj| zoq| edb| fan| vjm| snp| jtl| snc| bhm| kum| jew| nia| fgr| csn| hbv| rep| nif| jbo| lgo| ozu| zlr| eza| ntt| lhj| ovq| yfe| hfq|