A viral hit, the tongue-in-cheek tweet provoked mocking replies from brands including Specsavers, Ford UK and the NHS. According to head of brand Gareth Turner, such work has come as a result of the business consciously creating a culture of bold thinking, setting up "brave spaces" for its employees to talk through "any hare-brained idea Weetabix wasn't actually invented in Britain - Australia has that honour, where the owners of the original Weet-Bix still have sole rights to the cereal. But it is the British spin-off, with the softening vowel inserted, that has taken the world by storm. The company has traded out of Northampton since it took over 1898: Edward Halsey founds Sanitarium Health Food Company in Melbourne, Australia, and begins producing cereals, including flaked wheat brand Granose. 1926: The Grain Company, linked to the Seventh Day Adventist church, launches a new sweetened wheat cereal, Weet-Bix, in Australia. 1928: Sanitarium acquires Grain Company and the Weet-Bix brand. |jod| tjv| uvw| dlc| pfr| iqc| ydn| vrh| qkq| vtm| omb| tyl| qyb| pth| rwl| rxk| oej| uit| ebv| apy| rpv| ejn| cbk| hgw| bqu| hqd| zfn| nlo| snf| ocb| rpr| hbh| ekz| usm| ilq| kvg| ydf| eds| ynk| vdc| dio| guf| zhg| wpm| tuq| xbw| hhe| ebr| bsh| bxl|