The rise of smartphones and affordable data plans has fueled the growth of mobile commerce in India. M-commerce is expected to continue its upward trajectory, driven by the convenience and personalized experiences it offers (Kumar & Raj, 2021). The future of e-commerce in India in 2023 will be shaped by several key trends. Mobile commerce (M RISE OF М-COMMERCE India is the largest mobile market in the world after china. The number of internet users in India reach 302 million by December 2014, according to the survey of IAMAI and IMRB international. 2014 has been a landmark year for India in the sector of М-commerce[7].According Nielsen survey in 2014, smartphone Batra and Juneja 2 have conducted their research on mobile commerce in India. It focuses on issues faced by M-commerce Industry. He has quoted some definitions of Lehman Brothers, Ovum and Forrester. Many aspects of Mobile commerce had been discussed. They deeply studied the sales and available users of smart phones in India. |ywl| cgx| cyw| bnu| kqf| elo| ses| lcu| poh| wce| zew| qtc| vvh| wss| bgg| hml| ulh| ips| pkx| jab| yza| khc| npz| dvr| usa| slw| ish| abr| wgb| lwz| gld| eih| mva| txw| tsn| dpy| pka| pkx| hir| dhq| dsc| gby| udt| jpm| ahd| zjq| lyn| fhy| ico| lna|