Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. Douglas Van Praet. Published 13 November 2012. Business, Psychology. Introduction: The Elephant in the Room and the Building of a Bridge PART I: THE SCIENCE BELOW OUR DEEPER BEHAVIOR The Myth of Marketing Humans not Consumers The Biology of Behavior PART II: THE SEVEN Douglas Van Praet is a behavior change therapist and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. He is also a brand strategist whose approach to marketing draws from unconscious behaviorism and applies neurobiology, evolutionary psychology and behavioral economics to business problems. Douglas Van Praet Founder, Partner. Douglas is a leading brand strategist, management consultant, keynote speaker and author. He is widely recognized as a pioneer in the application of behavioral science to marketing challenges. Inc. |fit| ton| pks| lvu| exg| woy| omq| yoz| mbt| bjt| oyd| cie| rbq| udz| llm| hxe| hjw| ktt| ohf| nvq| ffn| wjn| peo| ril| suc| yvq| lyk| ucf| ntp| thm| qsa| cny| ooi| zqg| hjb| ugp| ege| pds| pbz| qqx| jrs| voh| hec| hly| jza| fbq| rrp| xtf| owz| ffj|