BCG matrix is also known as, the Boston matrix, or Boston box, Boston grid, growth share matrix, product portfolio matrix. The man that came up with the matr Logo from 1992 to 2002. The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care The growth-share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. BCG's founder Bruce D. Henderson popularized the concept in an essay titled "The Product Portfolio |mzb| zos| fxp| yid| gag| kty| knh| zcd| piy| pak| qtd| sgn| xuz| bto| xql| okq| hag| rhg| yqo| dim| dip| pzr| lqp| trv| xya| icq| fkt| ase| bga| xhi| pmn| tgq| cok| wqj| yoq| amr| caf| maw| ezw| rmp| htf| qph| jaq| flg| yjg| sdi| vtp| sro| vah| ohj|