Bibendum plbアドレス斑
October 31, 2014. Bibendum Wine Limited is merging with drinks importer the PLB Group. This union has led to the creation of The Bibendum PLB Group. Bibendum's merger with PLB allows for the implementation of a targeted channel strategy. The Group structure will see Bibendum and PLB focus on their core areas of expertise.
How Conviviality has set out its buying strategy for the on-trade. When Conviviality took the surprise and shock move last May to add Bibendum PLB to a business that was still gestating the purchase of Matthew Clark in the autumn of 2015 there were many in the trade who doubted it could bring all sides of the equation together without major problems.
Bibendum and PLB were both founded in 1982, run by their owners and celebrated as innovators in the wine and drinks trade. We joined forces in 2014 to form Bibendum PLB. Backed by the C&C Group
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